Testimonial for Andrew Coyle
Andrew as an Internet Marketing Consultant is extremely knowledgeable as to how to get your web site seen and recognised in the www . I found him to be somewhat unique in his field in that I was not only impressed by his knowledge but also with his ability to transfer that knowledge to me in a way that I could understand.
SEO - Search Engine Optimisation
Wake up your sleepy web site with our SEO free assessment and advice.
By far, the largest part of web traffic is driven by the major commercial search engines - Bing, Google & Yahoo . So it is vital that your website appears in a good position on a search engine's results page (SERP).
Your company could have the best looking website but if you are not ranked highly by the major search engines then your business is being hidden from the public, and unlikely to be achieving its business goal.
Whether your website provides services, information or products, search engines are the primary method of directing traffic for almost all internet users, with hundreds of millions of searches performed each day.
What is SEO really about?
SEO is the process of increasing not necessarily the volume, but more importantly the relevance of traffic that a web page receives from search engines.
SEO can be broken down into two areas:
- On-page Optimisation - is carried out on the website:
- to improve search engine optimisation using keyword research to attract traffic, and then
- to improve the visitors interaction with the site by using SEO copywriting techniques.
- Off-page Optimisation - is the work carried out external to the website:
- to increase the traffic to the site with Link Building and
- Online PR campaigns
Combining these two areas to improve search engine optimisation will have an impressive impact on your website’s ranking in the search engine results.
By ranking highly in the most relevant keywords and phrases, you will get targeted, active visitors to your site.
This in turn will lead to higher click-through rates which then converts into more business.
Why would your website need SEO?
50% of online purchases originate from using online search engines.
The top commercial search engines such as ‘Google’ and ‘Yahoo’ control the majority of traffic to websites.
If your website cannot be found by search engines then you will miss out on the opportunity of customers visiting your site.
When someone types in your keywords, especially if it is local to you, it is essential that your web site is found high up in the first results page.
Keywords and Phrases
Keyword research is used to establish which search phrases your web site should be optimised for in order to attract your target market.
This is an integral part of web design.
Our Search Engine Optimisation Services provides:
- Identification of your business needs and goals
- Analysis of your target audience's demographics
- Assessment of the competition
- Research into your keywords and phrases
- Proposed improvements to your site's architecture
- Analysis of your web page content
- A campaign of improvement
- Stage by stage reporting
Wake up your sleepy web site with our free assessment and advice:
Apply Now For Your Free Assessment
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